Published in: 21 March 2023

Because color is for all!

At Bobike, we believe that reducing inequalities and ensuring that no one is left behind is essential to achieving the Sustainable Development Goals set by the United Nations. That’s why we’ve joined the ColorADD project to make our products accessible to everyone, regardless of color blindness.

Did you know that an estimated 350 million people worldwide are colorblind?

By including the ColorADD alphabet in our product labels, we’re making it easier for everyone to identify and appreciate the colors that surround us. ColorADD is a unique, universal, inclusive, and non-discriminative language that enables the colorblind to identify colors in a wide spectrum of use, making it a perfect solution for companies and entities whenever color is a factor of identification, orientation, or choice. At Bobike, we believe that color is for all, and we’re proud to support the ColorADD project to make the world a more inclusive place.

• Color is used to communicate 90% of all information worldwide.

• 1 out of every 12 males are colorblind, while 1 out of every 200 females is colorblind.

• 90% of colorblind individuals require assistance when making product purchases.

• 41% of colorblind individuals experience some difficulty with social integration.

Visit the ColorAdd website, here!